Costco

     Costco has proven to be extremely popular in the United States, with nearly 700 stores. Making sure they put their consumers and employees first. Costco offers different memberships in order to adhere to individuals and businesses that have different needs. This gives the opportunity for people to sign up for the best membership that is suited for them. As each membership offers a different price point with distinct benefits. With executive membership being $120 annually, it includes a free household card that’s valid at all Costco’s locations worldwide, an annual 2% reward on qualified items and extra benefits on select Costco Travel products. Business Membership also offers a free household card, valid for all locations worldwide, as well as, adding a second card for an additional $60, and purchasing products for resale. Business members must provide Costco with the appropriate resale information. And lastly, Gold Star membership includes a $60 annual fee that incl...

     There has not been a single person that i’ve met who said they have never been to Costco. Different people from different backgrounds have all shopped at Costco before. Their current customers range from single households, to a big household, and even business owners. The reason these people go to costco is because costco provides an abundance of goods, services, and experiences which is what consumers look for when buying. Costco attracts these customers to come back with their sales promotion and direct marketing. They rely on their low prices on goods and emailing or mailing out sales promotions, so their already low-priced goods are even more low-priced. Costco makes sure to focus on their price to please their consumers and have them return.  Due to the pandemic Costco has actually gained much more customer volume which is great for the business. According to Lawrence Rothman “ It was clear that customers had increased shopping at the stores when the outbre...