CH.1: Understanding Consumer Behavior

    There has not been a single person that i’ve met who said they have never been to Costco. Different people from different backgrounds have all shopped at Costco before. Their current customers range from single households, to a big household, and even business owners. The reason these people go to costco is because costco provides an abundance of goods, services, and experiences which is what consumers look for when buying. Costco attracts these customers to come back with their sales promotion and direct marketing. They rely on their low prices on goods and emailing or mailing out sales promotions, so their already low-priced goods are even more low-priced. Costco makes sure to focus on their price to please their consumers and have them return. 

Due to the pandemic Costco has actually gained much more customer volume which is great for the business. According to Lawrence Rothman “It was clear that customers had increased shopping at the stores when the outbreak hit, with traffic rising by 9% in the United States versus the year-ago period. This accelerated in the last week of February.” I clearly remember when the pandemic hit the first place my mother went to was Costco. Costco has always had a high demand but due to the pandemic it increased so much more which eventually made the company place restrictions on how much one member could buy. For example, a member would only be able to buy two cases of water and three meat products in order to make sure there was enough for other members to buy as well.