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Showing posts from December 6, 2020

CH.16: Symbolic Consumer Behavior

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     Costco provides profane items such as household products that everyday consumers like to purchase and enjoy without having any specialty. Items such as coffee, milk, pens, and toilet paper are products that Costco provides to its customers throughout the year. Costco also provides sacred items like jewelry. Jewelry items can be passed down through generations since they are made of durable quality. Items like these can be considered sacred because they are treated with great respect. Costco understands this and ensures their Costco members are receiving the best deal on jewelry items.                                                                        Stages of gift-giving Costco is, no doubt, a place where one goes to buy gifts for people. When peop...