Costco

Costco is known for understanding the bigger picture before getting into the details as it is a 42.5 billion-dollar company. So what does this mean for the customers and how they view Costco as a corporation? When customers go to their local Costco they feel as if they are a part of a club due to the fact that without a membership you are not welcome inside of the store. Costco always makes sure to switch up the store depending on the seasons which keeps the customers and their attitudes going towards a positive direction. One thing that Costco has always done to catch their customers' eye is to hang up seasonal items. For example, in the summertime and wintertime, Costco will have swimming rafts hanging and big snowman statues so that no matter where you are it is visible to the eye.  Another thing is that Costco makes sure to always keep their customers' culture in mind. With that being said Costco culture is predominant in the attitude, language, and behavior of the whole or...

Sensory memory: Costco samples There are many reasons consumers keep coming back to Costco, but one reason is because of their sensory memory, which stores input from our 5 senses. When you ask someone why they go to Costco, their answer is most likely going to be because of their free samples. The Atlantic wrote, “Costco knows that sampling if done right, can convince people that its stores are fun places to be” (Pinsker, 2014). Costco is using free samples to make its stores more fun and has people coming back because they remember the taste of the different samples and how fun it was to walk around tasting different things. I personally have memories from when I was a child going just for samples. Another memory I get when I think of Costco is the smell of the rotisserie chicken that's being cooked daily, having that entire section smelling like chicken. The way I go back for the chicken and how it smells, others go back for the free samples that are stored in their memory.  Bra...