CH.2: Motivation, Ability, & Opportunity

    Costco has proven to be extremely popular in the United States, with nearly 700 stores. Making sure they put their consumers and employees first. Costco offers different memberships in order to adhere to individuals and businesses that have different needs. This gives the opportunity for people to sign up for the best membership that is suited for them. As each membership offers a different price point with distinct benefits. With executive membership being $120 annually, it includes a free household card that’s valid at all Costco’s locations worldwide, an annual 2% reward on qualified items and extra benefits on select Costco Travel products. Business Membership also offers a free household card, valid for all locations worldwide, as well as, adding a second card for an additional $60, and purchasing products for resale. Business members must provide Costco with the appropriate resale information. And lastly, Gold Star membership includes a $60 annual fee that includes the free household card that is valid at all locations worldwide. 

• Gold Star - $60/year

• Gold Star Executive - $120/year

• Business - $60/year

• Business Executive - $120/year

• Student membership Promotion - Students receive a $20 Costco shop card when they join as a new member 

• Military Membership Promotion - Military members who sign up and enroll in auto-renewal receives a $30 Costco Shop Card

    Costco has a buy-in bulk program and it motivates people to buy everything they need in one instead of buying separately.

• Domestic volume sales: The minimum purchase amount is $10,000 per order and the service is available to all Costco members. 

• Export sales: Costco exports offers people a centralized source and point of contact for your order, commercial invoice and packing list, consolidation of merchandise for export shipments from Costco distribution centers throughout the United States, and assistance to your freight forwarder in arranging shipment to the final destination.

• Costco business centers: Products from Costco business centers can be ordered online and delivered to your business. They are dedicated to bringing their members the best possible prices on quality brand merchandise.