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Showing posts from November 29, 2020

CH. 15: Innovations: Adoption, Resistance, and Diffusion

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As people mob this beloved grocer amid the coronavirus panic, Costco has taken various steps to protect shoppers in stores. It is no longer offering its much-loved samples, it is limiting the number of shoppers allowed in stores at any one time, and it has ramped up the sanitization of its stores. Costco is trying to protect its vulnerable customers, and now customers 60 and older can shop between 8 a.m. and 9 a.m. Tuesdays and Thursdays. Costco has had to change some of their ways in order to comply with the regulations made during the pandemic. This is part of their innovation to ensure consumers are shopping safely while still ensuring that they get what they need.                                              As this innovation takes place, consumers start to form some resistance. They do not wish to shop in Costco during such stressful times and give...

CH.14: Psychographics: Values, Personality, and Lifestyles

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As we all know Costco’s membership is open to business owners, as well as individuals. There are plenty of shopping alternatives for the members which is why Costco chooses to provide them with the best services. Costco upholds its mission to adhere to consumer’s values by inputting it into their code of ethics. Costco’s continues to earn the trust of their consumers by pledging to:  Provide top-quality products at the best prices in the market.   Provide high quality, safe, and wholesome food products by requiring that both suppliers and employees be in compliance with the highest food safety standards in the industry.  Provide our members with a 100% satisfaction guarantee on every product and service we sell, including their membership fee.  Assure our members that every product we sell is authentic in make and in the representation of performance.  Make our shopping environment a pleasant experience by making our members feel welcome as our guests....