Costco

Exposure Costco is a wholesale corporation that offers bulk quantities of merchandise that are sold at discounted prices to club members who pay an annual membership fee. It is known to be the largest retailer in the world. However, when it comes to exposing themselves through marketing, they don’t. Costco uses direct marketing, like emails as well as a monthly magazine called the “The Costco Connection,” that exposes and promotes their products. They also have sales personnel that persuade customers to buy certain products within the warehouse. Besides that Costco does not advertise. Instead, they rely upon their mission to provide low prices and product value to lure in their customers. This, in conjunction, makes Costco so successful. Costco also applies public relations to boost its corporate and brand image, like having a sustainability program for its supply chain.  Attention  As we all know it today Costco is known for its great deals and bargains that always have custo...