CH.14: Psychographics: Values, Personality, and Lifestyles

As we all know Costco’s membership is open to business owners, as well as individuals. There are plenty of shopping alternatives for the members which is why Costco chooses to provide them with the best services. Costco upholds its mission to adhere to consumer’s values by inputting it into their code of ethics. Costco’s continues to earn the trust of their consumers by pledging to: 

• Provide top-quality products at the best prices in the market.  
• Provide high quality, safe, and wholesome food products by requiring that both suppliers and employees be in compliance with the highest food safety standards in the industry. 
• Provide our members with a 100% satisfaction guarantee on every product and service we sell, including their membership fee. 
• Assure our members that every product we sell is authentic in make and in the representation of performance. 
• Make our shopping environment a pleasant experience by making our members feel welcome as our guests. 
•  Provide products to our members that will be ecologically sensitive. 
• Provide our members with the best customer service in the retail industry. 
• Give back to our communities through employee volunteerism and employee and corporate contributions to United Way and Children’s Hospitals.

Costco also adheres to the different lifestyles of their customers. For example, they sell tents and thermal flasks for people who like to go camping in nature. They also have toys for kids, pots and pans for cooks, books for readers, cosmetic products for beauty enthusiasts, and much more to comply with consumer's different lifestyles. Costco also provides services like gas for cars, optical services, home improvement, car maintenance, car washes, and prints photos for their members.