CH.12: Consumer Diversity

Costco adheres to millennials by providing items like electronic items from Apple. Millennials are known to be the generation to grow up to new technological advances that have shaped them to be a tech-savvy generation. Costco also offers TVs and other electronic devices like fancy new appliances, vacuums, toothbrushes, and hair dryers. Costco makes sure to have new electronic devices for businesses but also for individuals who love those kinds of products. Costco also adheres to baby boomers' wants and needs by providing products of necessity like clothes and food. For Gen Z, products like the latest electronic devices such as air pods and Ipads are offered by Costco. This is because Gen Z mostly cares about the latest new devices as they are the digital natives. Costco tries to understand and respect consumers’ needs and wants and makes sure they do their best to satisfy them. In 2018, the age group that mostly shopped at Costco were millennials. According to a graph on statista.com, 55.45% of shoppers at Costco were millennials. 24.73% of the age group that shopped at Costco were baby boomers and 46.96% of the age group that shopped were Gen Z. The people interviewed for the graph were aged 18 and older. 

Costco has everything, not just things that both genders can share, but items that attend to both male and female needs. For example,  many women go to Costco to get feminine hygiene products such as pads and tampons which come in bulk. The 88 count Always pads for women are only priced at $15.99, when in other stores the count would on behalf of the 88 and be just as expensive. We also see items such as supplements that benefit only women. For example, the hair, skin, and nails, vitamins that women love to take because it adheres to women standards. Now, Costco also has supplements that focus on only men such as the One A Day Men’s vitamins. Overall, Costco has items that target just a specific gender or items that anyone can use.